GREGGS Bakers. A Short-term Digital Marketing Communications Plan Essay

GREGGS Bakers. A Short-term Digital Marketing Communications Plan - Essay Example These competencies reflect the company’s corporate values of being enthusiastic, supportive, honest, open, appreciative, fair, considerate and respectful. These values are not only meant for the customers but also for the employees who are an integral part of the company’s successful run. The company’s product portfolio includes: breakfast items, bread and rolls, sweets, savouries, sandwiches, and drinks. About two-thirds of the sales are generated by the company’s sandwiches category (Greggs). GREEGGS Bakers strongly believe in the role they play in the society. In order to support the society and pay back what the business owe to the society the foundation for GREGG Trust, later to be called GREGG Foundation, was laid by Ian Gregg in 1987. Also the company is strongly focused on creating more jobs in the society. In this endeavour the company plans to open 500 more stores and create 6000 new jobs in the economy (Greggs). As GREEGGS Bakers plan to improve their presence on the online market and enhance their online presence, there have been some important reasons identified that are the cause of low traffic and therefore a need for an e-marketing plan has been created. With the trend of online industry growing in the last few years, it has become increasing important for different firms to capitalise on these opportunities in order to remain competitive as well as satisfy customers. In addition to this, there has been an increasing number of customers buying food products online therefore GREEGGS Bakers need to understand this situation and capitalise on this opportunity. Environmental analysis Before coming up with a well thought and effective marketing plan it is first important to analyse the internal and external environment thoroughly (Fill, 2009). This in turn allows the company to come up with more related and successful marketing strategies (Gay, Charlesworth, and Esen, 2007). With reference to the online and digital marketi ng it is important for the organisation to evaluate the different trends and consumers’ preferences in order to build more strong relationships (Peterson, Koch, Grone, and Vo, 2010). There are several factors which should be considered while devising digital marketing strategies for example the security concerns (Flavian & Guinaliu, 2006). The social technologies have transformed the whole marketplace (Li and Bernhoff, 2011) Trends on the Online Marketplace: Internet has changed the whole scenario of the market place (Fox, 2010). It is important to come up with proper internet and online strategy (Porter, 2001). In order to

In the Court of Appeals of the State of Illinois Melissa Porter vs Research Paper

In the Court of Appeals of the State of Illinois Melissa Porter vs John Straub - Research Paper Example On November 14, 2011, the District Court ruled in her favor. There was no Motion to Modify Child Support filed by either party. However, the District Court Judge made an Order of Child Support. Pursuant to that Order, the Judge allowed for a deviation from the child support guidelines to accommodate Mr. Straub’s new child, born of his current marriage. There is no Order of Support for that child. There was nothing in the Order addressing unpaid support. STATEMENT OF THE FACTS In October 2011, Melissa Porter sought to regain custody of her son, David, from the child’s father, John Straub. There was an order of Paternity, Custody and Support entered in a Florida court in 2008. Pursuant to that Order, Mr. Straub was ordered to pay $100 per month in child support. His payment history was poor and he was in arrears when Ms. Porter found it necessary to join the Army Reserves to supplement her income in order to properly care for the child. Ms. Porter and Mr. Straub had a ver bal agreement that he would care for his son while Ms. Porter completed Basic Training in the Army Reserves. Mr. Straub was ten months in arrears in his child support obligation at the time he began caring for his son in August 2010. Ms. Porter was injured in a training accident while on active duty and spent several months recovering. Upon her return home, she sought the return of the child and Mr. Straub refused. Mr. Straub filed for custody in the Illinois courts. That filing resulted in an Order granting custody to Mr. Straub. Ms. Porter filed for an Order to Vacate that finding and the District Court for Cook County found in her favor, returning her son to her. During the course of those proceedings, the District Court made a support order, allowing a 20% deduction from the Illinois child support guideline amount to accommodate Mr. Straub’s new child of his current marriage. There was no provision for paying the arrearage. There was no inclusion for the income of Mr. Str aub’s current spouse when calculating the total net income upon which the support amount should be based, nor was there a finding on the record of the guideline amount upon which the deduction would be based. When Ms. Porter objected, the judge instructed the parties to â€Å"take it up on appeal.† Appellant now appeals from the Order Modifying Support. ARGUMENT The facts of the case are not in dispute. All parties were present when the District Court judge modified the child support order to accommodate Mr. Straub’s parental obligation to his new child of his current marriage. The judge deducted 20% from the guideline amount without stating an initial child support guideline amount and the factors at law that allowed him to vary from the statutory guidelines. I. Standard of Review Of the issue presented here on appeal, the standard of review is de novo because there is no dispute as to the facts and the issue is a question of law. In re Marriage of Baumgartner, 393 Ill. App. 3d 297; 912 N.E.2d 783 (2009). See also Einstein v. Nijim, 358 Ill. App. 3d 263, 831 N.E.2d 50 (2005). A judgment is contrary to law â€Å"when an opposite conclusion is apparent or when findings appear to be unreasonable, arbitrary, or not based on evidence.†

To prepare a marketing communications plan to launch a new brand Essay

To prepare a marketing communications plan to launch a new brand (Yumee) into the UK market - Essay Example The report provides a comprehensive marketing communication plan for the new product â€Å"Yummee† a fresh fruit juice to be launched in to the UK market. A market analysis along with target market segments is discussed prior to setting marketing objectives. The marketing communication plan is linked to these overall marketing objectives to ensure a fully integrated marketing communication strategy. The Exotic Juice Company Ltd (TEJCL) is in the second position in the UK’s fresh fruit juice and fruit based drinks such as smoothies market behind the market leader, Innocence. The company has earned a reputation for product quality over the past hundred years of its existence and have a brand image, which is of â€Å"value for money† contrary to the high-end premium priced Innocence products. With their product portfolio currently carting orange, grapefruit and pineapple based products, the company wishes to expand their range with introduction of products, which targets the growing segment of health conscious consumers. After intensive investments in product development and market research, the company is ready to launch â€Å"Yummee† a product made of Yumberry, a â€Å"super fruit† from Australia, which is a rare and precious berry that provides a deep red colored juice and is purported to carry healthy benefits. For a company to be successful in business, it needs to respond to the changes in the market place by developing and implementing business strategies, that takes in to account the dynamic micro and macro business environment (Abell 1980, Thomson & Strickland 2003). The report provides a market analysis of the Fresh Fruit Juice market in UK and also assess the new product, Yummee’s strengths and weaknesses in relation to environmental conditions. . A SWOT analysis can be used in drawing conclusions on how a company can best align its resource base to take advantage of the business opportunities while safeguarding

U08a1 Galaxies Review Coursework Example | Topics and Well Written Essays - 750 words

U08a1 Galaxies Review - Coursework Example The gravitational influence of mass contained within an orbit of a particular size determines the speed (and therefore period) of that orbit. So by measuring the period and size of the orbit, we can determine the mass inside the orbit. This is one method you can use to determine the mass of Jupiter (by looking at the orbits of its moons). Mathematically, the expression for the mass enclosed within an orbit of radius r is M = v2r/G, where G is Newton's gravitational constant and v is the orbital speed of a star at distance r. This concept works equally well for the orbits of stars and gas within spiral galaxies. By looking at the mass inside the orbit of stars or gas at different distances from the center of the galaxy, the mass of a galaxy as a function of radial distance from the center can be obtained from the rotation curve of the galaxy. 7. What are cosmic rays, and where are they thought to come from? Cosmic Rays are extremely high energy charged particles (usually protons) that travel the Universe at nearly the speed of light. Most galactic cosmic rays are probably accelerated in the blast waves of supernova remnants. This doesn't mean that the supernova explosion itself gets the particles up to these speeds. The remnants of the explosions, expanding clouds of gas and magnetic field, can last for thousands of years, and this is where cosmic rays are accelerated. Bouncing back and forth in the magnetic field of the remnant randomly lets some of the particles gain energy, and become cosmic rays. Eventually they build up enough speed that the remnant can no longer contain them, and they escape into the Galaxy. Because the cosmic rays eventually escape the supernova remnant, they can only be accelerated up to a certain maximum energy, which depends upon the size of the acceleration region and the magnetic field strength. 11. How do we know that spiral arms do not rotate like giant pinwheels? What makes spiral arms bright? Spiral arms are regions of stars that extend from the center of spiral and barred spiral galaxies. These long, thin regions resemble a spiral and thus give spiral galaxies their name. Either way, spiral arms contain a great many young, blue stars (due to the high mass density and the high rate of star formation), which make the arms so remarkable. We know that the spiral arms cannot rotate like pinwheels around the center of the galaxy because the inner stars would finish several orbits while the outer stars complete one. This would wind the spiral pattern up, which we do not see. The arms appear bright because of the enhanced star formation in them. The bright, bluer stars in particular make the arms bright since these stars do not live long and so die before spreading far from the arm in which they formed. Therefore spiral arms are bright because they contain many short-lived blue stars that shine for only a few million years. 21. The carbon in my diamond ring was once part of an interstellar dust grain. The carbon i n my diamond ring was once part of an interstellar dust grain. This statement is sensible. Much of the carbon in the interstellar medium is in the form of dust grains, so the carbon in the interstellar cloud out of which the Earth formed must also have been largely in the form of dust grains. 36. We measure the mass of the black hole at the galactic center from (a) the orbits of stars in the galactic cente

Analytic and critical thinking essay Example | Topics and Well Written Essays - 750 words

Analytic and critical thinking - Essay Example Nevertheless, through the enlightenment he acquired through the teachings of Buddha, he was able to acquire wisdom and understanding and therefore was able to live an exemplary life. This paper then looks deeper into the perceptions of Thich Nhat Hanh and why he claims that death is non-existent, reflecting Buddhist philosophies. In his journey to understanding what death is all about, Hanh experienced illumination during one of his meditative states. He saw a japonica bush that blossomed one winter when warmer days came quite early. However, when winter conditions took its natural course, the blossoms fell to the ground. When the weather got warm again, another set of flowers blossomed and the wonderment whether those were the same blossoms that fell to the ground or whether they are different was asked by the hermit. The answer of the blossoms gave a new understanding to the seeker of truth and there begun his freedom from grief regarding death. He observes that the blossoms  "were not the same and not different† (Hanh). When the day became warm during winter, it was a condition that allowed the flowers to blossom and they manifested themselves. However, when the conditions changed, bringing the cold gloomy days which are not a convenient for the flowers to thrive, they fell from the bush instead but showed themselves again when the circumstances permitted their existence. Nevertheless, that is not considered the dying of the flowers. This perfectly exemplifies the belief of the Buddha that â€Å"when conditions are sufficient, something manifests and we say it exists† (8). The blossoming and falling of the flowers are considered in Buddhism, as a condition wherein they have hidden themselves because the weather condition is not well-suited or convenient for them. Another insightful example the Hanh presents in trying to explain his perspective is that, death only brings a person to another level of being. To expound further, he likens peopl e to radio waves which, â€Å"without a radio, we do not manifest† (12). This means that there is a tangible and an intangible part of us. The tangible part, which is the body, may die and eventually decay. However, there is an intangible part which becomes ever present to his loved ones. A loved one whose body has gone is not actually gone forever but is always present evidenced by the ground their feet once trod, an abode or even a person’s very self. Buddhists believe just because one is not physically seen does not mean he is not present. Rather, it is only the body wherein a person once manifested himself that is gone. Coming from a family whose parents are divorced, this notion is a great help for my coping. Although I live with my mother only, I do not see myself as without my father. Distance is not what defines his existence but it is who he is in me. I am his son, his blood runs through my veins and somehow, I know that he is there with me even if I do not se e him. Similarly, when death comes, it only separates me from my loved ones physically but their presence is always felt even though I do not see them. Death and grief are difficult to overcome. Some people even violate their own lives because they are not able to cope with the emotions brought about by this incident.

Kingdom Building Term Paper Example | Topics and Well Written Essays - 1250 words

Kingdom Building - Term Paper Example As for what I do right now, I do feel that I am called to help the poor. That is my job. In my ministry, everyone is equal, for God â€Å"looketh on the heart.† God looks upon what is on the inside—not upon that which is on the outside. Thus, it is important that we realize that God judges differently than humans judge, humans who look upon outward appearances many times—forgetting that there is a person underneath the flesh and bones. People are not just flesh and bone, but we are also mind and spirit. The whole mind-body-spirit connection must be made. People who minister only to one part of the body will not see the complete picture. If someone is hungry, he is not going to want to listen to spiritual platitudes about how one should feed the hungry. That makes no sense. Therefore, my style of ministry oozes with common-sense, on-the-ground approaches that will help people be ministered to on all levels, not just one single level. This is important to recognize because, so many people stress the spiritual level. So many people push about being spiritual. Jesus, however, taught us not to be spiritual, but to have a common-sense approach. If I see a hungry man or woman, I am going to feed that person. If I see someone who needs water, I will give that person a glass of water. I’m not going to come up to them and shove a Bible tract in their face and say, â€Å"Are you ‘born again’?† ... If they do not fit in your ministry path, what kinds of people would need to serve along with you for successful ministry? This should be at least one page long. (275) I am a big encourager, and I like to see people do well. I would definitely have to work with other people who are encouraging, because without that form of encouragement, I don’t see myself or my parishioners succeeding. The people who attend my church should always feel welcome, and no one should be left out feeling they did not do a good job. It’s always a good idea to find some positive aspect about everything and everybody—it is never kind to speak ill of someone, even if they have faults. I know that sometimes gossip and fear-mongering can definitely ruin faith-based relationships and trust within a church. This is called lashon hara in Hebrew (literally, â€Å"the evil tongue†), which is the exact opposite of love.2 Speaking ill of someone is not only considered rude, but gossip is co ntagious. Once one person does it, it is tempting for someone else to want to â€Å"chime in,† and give their opinion. Soon, a molehill can be turned into a mountain with enough silver tongues spouting their opinions. In my ministry, another requirement would have to be working with people who are teachable individuals or people who are teachers themselves. People who are teachable are open to all kinds of learning. Similarly, teachers likewise might usually be the types of people who are open to learning of some sort. Thus, I have to work with people who are both encouragers and teachers, like myself. This gives me the ability to perfect my ministry to the point where people will come to rely on my consistency, as well as the steadfastness

Population of China and Gender Imbalance Essay Example for Free

Population of China and Gender Imbalance Essay Chinas one child policy was established by Chinese leader Deng Xiaoping in 1979 to limit Chinas population growth. It was designated as a temporary measure, to limit couples to just one child. Those who fail to follow the law are subjected to fines, pressures to do abortion, and forced sterilization. In 1979, the Chinese government embarked on an ambitious program of market reform following the stagnation of the economy after the Cultural Revolution. At the time, China was home to a quarter of the worlds people, who were occupying just 7 percent of worlds arable land. Two thirds of the population was under the age of 30 years, and the baby boomers of the 1950s and 1960s were entering their reproductive years. The government saw strict population containment as essential to economic reform and to an improvement in living standards. So the one-child family policy was introduced. The policy consists of a set of regulations governing the approved size of Chinese families. These regulations include restrictions on family size, late marriage and childbearing, and the spacing of children (in cases in which second children are permitted). The State Family Planning Bureau sets the overall targets and policy direction. Family-planning committees at provincial and county levels devise local strategies for implementation. Despite its name, the one-child rule applies to a minority of the population; for urban residents and government employees, the policy is strictly enforced, with few exceptions. The exceptions include families in which the first child has a disability or both parents work in high-risk occupations (such as mining) or are themselves from one-child families (in some areas). The policy has been estimated to have reduced population growth in the country of 1. 3 billion by as much as 300 million people over its first twenty years of existence. However, this rule has caused a bias against female infants; abortion, neglect, abandonment, and even infanticide have been known to occur to female infants. The use of IUDs, sterilization, and abortion are Chinas most popular forms of birth control. However, over the past few years, China has provided more education and support for alternative birth control methods. This shift in focus on implementing this family planning policy was partly in reaction to what happened in 2007 when there were reports that in the southwestern Guangxi Autonomous Region of China, officials were forcing pregnant women without permission to give birth to have abortions and levying steep fines on families violating the law. As a result, riots broke out and some population control officials may have been killed. The result of such family planning policy has resulted in the disparate ratio of 114 males for every 100 females among babies from birth through children four years of age. Normally, 105 males are naturally born for every 100 females. When the Chinese government introduced the policy in 1979 to alleviate social, economic, and environmental problems in China, authorities claim that the policy has prevented 250 million births from its implementation to 2000. However, the policy is controversial both within and outside China because of the manner in which the policy has been implemented, and because of concerns about negative economic and social consequences. The policy has been implicated in an increase in of forced abortions and female infanticide, and has been suggested as a possible cause behind Chinas significant gender imbalance. Despite these negative reports, favorable feedback from this policy is heard from the families themselves. Since the introduction of the one-child policy, the total fertility rate in China has fallen from over two births per woman to approximately 1. 7 births today. In total, China estimates that it has three to four hundred million fewer people today, with the one-child policy, than it would have had otherwise. The reduction in the fertility rate and thus population growth has reduced the severity of problems that come with overpopulation, like epidemics, slums, overwhelmed social services (such as health, education, law enforcement), and strain on the ecosystem from abuse of fertile land and production of high volumes of waste. Another favorable feedback as a result of this policy is that it is reported that the focus of China on population control helps provide a better health service for women and a reduction in the risks of death and injury associated with pregnancy. Increased involvement of women in the labor force is also another positive feedback. Women have traditionally been the primary caregivers for children; however, with fewer children, they have more time to invest in their careers, increasing both their personal earnings and the national GDP. Another feedback that appeals to environmentalists is that, with the policy, there is decreased environmental impact. Chinas one child policy has the indirect consequence of reducing Chinas total ecological footprint and thus reducing strain on ecological resources. Despite these successes, however, the one-child only policy draws criticisms from many quarters. First, the one-child policy has been criticized by human rights advocacy groups and Western religious groups, including some evangelical Christians, as well as by pro-life advocates. Within China, criticism tends to be focused on potential social problems caused by the policy. A second type of criticism has come from those who acknowledge the challenges stemming from Chinas high population growth but believe that less intrusive options could have achieved the same results over an extended period of time. One very important concern was the human rights factor. The one-child policy is challenged in principle and in practice over violating basic human rights. Reported abuses in its enforcement include bribery, coercion, forced sterilization, forced abortion, and possibly infanticide. Even though in 2002, China outlawed the use of physical force to make a woman submit to an abortion or sterilization, it is not entirely enforced. In the execution of the policy many local governments still demand abortions if the pregnancy violates local regulations. Some critics also point to the possible economic and emotional costs the policy may bring to the people. As the one-child policy begins to near its next generation, one adult child is left with having to provide support for his or her two parents and four grandparents. This leaves the older generation with more of a dependency on retirement funds or charity, rather than their children in order to have support. If a child cannot care for their parents and grandparents, or if that child cannot survive, the oldest generation could find itself destitute. Another social problem seen is when some parents may over-indulge their only-child. The media referred to the indulged children in one-child families as little emperors. Since the 1990s, some people worry this will result in a higher tendency toward poor social communication and cooperation skills among the new generation, as they have no siblings at home. One important focus among sociologists is the issue of gender imbalance. China, like many other Asian countries, has a long tradition of son preference. Many argue that the one-child policy induces many families to use selective abortion, abandon female infants, and even kill female infants under the influence of the son preference. Some families even kill or starve the female infant and then try again for a male child. The commonly accepted explanation for son preference is that sons in rural families may be thought to be more helpful in farm work. Sons are preferred as they provide the primary financial support for the parents in their retirement, and a sons parents typically are better cared for than his wifes. In addition, Chinese traditionally view that daughters, on their marriage, become primarily part of the grooms family. Becaue of this gender bias the sex ratio at birth (between male and female births) in mainland China reached 117:100 in the year 2000, substantially higher than the natural baseline, which ranges between 103:100 and 107:100. It had risen from 108:100 in 1981 at the boundary of the natural baseline to 111:100 in 1990. According to a report by the State Population and Family Planning Commission, there will be 30 million more men than women in 2020, potentially leading to social instability. The correlation between the increase of sex ratio disparity on birth and the deployment of one child policy would appear to have been caused by the one-child policy.